DEUTSCHE Grammophon is proud to announce that 20 years after he first joined the label, Bryn Terfel has signed a new, exclusive, long-term recording agreement with the company.

As part of the deal the award-winning Welsh bassbaritone has affirmed his commitment to supporting the next generation of classical musicians by creating a unique joint venture label with Berlin-based Deutsche Grammophon.

Utilising Terfel’s unique artistic network, experience and insight, newly-formed “Snowdonia Records” will seek to identify, develop and record new talent in the classical arena – both local Welsh and British talent, as well as artists from the international stage. Housed within Deutsche Grammophon’s international label stable, and supported by Vice President for A&R, Ute Fesquet, the new imprint will work across vocal, instrumental and choral music, with the first projects set to be announced in 2014.

“I am very excited, at this stage of my career, to get really involved in finding and nurturing new talent,” said Terfel, on the eve of his appearance at the Proms in “Die Walküre” conducted by Daniel Barenboim. “I want to help give young artists the opportunity to record – the same opportunity I was given when I myself joined Deutsche Grammophon over twenty years ago.”

Thought to be the first time a classical artist has worked on such a venture with a major label, the announcement comes ahead of Terfel’s latest album release on Deutsche Grammophon – “Homeward Bound”, featuring the legendary Mormon Tabernacle Choir. This is the most ambitious studio album ever made in the label’s 115- year history, involving 360 choir members, 150 orchestral musicians, 2 guest singers, a conductor and a soloist. The project reunites Terfel with the Salt Lake City choir a decade on from his first appearance at its annual Christmas concert.