THE HEAD chef at an Abergavenny restaurant has joined a national campaign to support the Welsh food industry as the coronavirus crisis continues to cause significant disruption to local farmers and the wider industry.
Due to the current lockdown conditions the ‘culinary dozen’, which includes a number of Michelin starred chefs, will be getting creative with their smartphones and producing a series of DIY video recipes to inspire people to replicate restaurant standard cooking at home using PGI Welsh Lamb and PGI Welsh Beef.
The impressive roll call of names, which includes Stephen Terry of the Hardwick hotel and restaurant near Abergavenny, Ynyshir’s Michelin-starred Gareth Ward, and Ludo Dieumegard of Aberaeron’s Harbourmaster, will be sharing their considerable experience and letting people in on some of their secrets.
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Mr Terry said: “Through my video recipes I hope to show how creating a really high-quality Welsh lamb or beef dish doesn’t have to be that complicated.
“With the closure of restaurants and cafes because of Coronavirus, we have come together to help people create the eating-out experience at home, while also supporting our local businesses and farmers.”
Hybu Cig Cymru - Meat Promotion Wales warned that while there has been a surge in retail demand for some meat products, the dramatic reduction of trade to hotels, restaurants, pubs, and other establishments has produced a destabilising effect on supply and market prices.
Rhys Llywelyn Market Development Manager from Hybu Cig Cymru, added: “It’s great to see such prominent chefs leading the charge in supporting our farmers and the wider supply chain during this challenging time. Usually, 20 per cent of beef is consumed in the eating-out market but current closures mean there will be 2.5 billion fewer eating-out occasions across the UK between April and June this year.”
Each chef will be posting their recipes across their social media channels over the coming weeks to offer some culinary inspiration.
For more information about the campaign, visit eatwelshlambandwelshbeef.com/en/Uniquely-Welsh
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