Winner of more than 80 awards and the only vehicle in the world to be named Car of the Year both in Europe and North America, Ford's Focus has been something of a phenomenon since the launch of the original back in 1998.

Now in its second generation, with more than 1.1 million examples sold in the UK and a range which includes hatchback, saloon, estate and Coupé-Cabriolet derivatives, the Focus success story enters another chapter.

Following its unveiling at the Frankfurt Motor Show, Ford has announced that a new version of its family favourite will begin rolling off production lines from the end of 2007. Three-door, four-door, five-door and estate body styles will be first in UK showrooms, Coupé-Cabriolet and ST sporting flagship variants arriving in spring this year. Benefiting from Ford's kinetic design' approach to styling, the 2008 Focus takes its inspiration from the critically acclaimed new Mondeo.

The result is a classier and more distinctive appearance from a vehicle that's now as exciting to look at as it is to drive. Working from the front towards the rear, trapezoidal grilles, swept back headlamps, bold wheel arches, newly shaped rear glass, a contoured tailgate and new tail lamps are the key changes. Higher trim grades benefit from chrome detailing and a stylish, body-coloured upper rear spoiler.

Inside, the upmarket aura continues. New soft-touch plastics now cover the instrument panel as well as the upper front door trim and this is complemented by plush new seat fabrics plus a variety of attractive fascia finishing's. The instrumentation has been re-designed too and, along with all other interior controls, is illuminated in red. Controls for the upgraded audio equipment and two-zone air conditioning have also been ergonomically improved.

Furthermore, the Titanium now includes a newly designed centre console (optional with Zetec and part of the Sport Pack), which adopts the flowing 'kinetic design' look. In addition to a movable armrest and a four-litre-capacity storage compartment, there are storage areas for back-seat passengers or the facility to add optional items such as a 230 volt socket or the USB audio connection box.

Another feature available as an option from the beginning of 2008 is the Ford Power Button, which will be positioned near the gear shifter.

The aesthetic appeal of Ford's latest Focus is matched by a range of mechanical introductions, including an all-new automated gearbox.