What's in a colour? Well for Mitsubishi at the Geneva Motor Show in March, the colour will be orange, embodying the lively, warm, enthusiastic, creative, energetic, successful, and stimulating character that is Mitsubishi Motors in 2008.

Right-brained (emotional responses) and different (standing out from the crowd), MMC embodies these traits through an all-new range of cars, each of them supported by an iconic figure on a mission: Just as Concept-X (2005 Tokyo) and then Prototype-X (2007 Detroit) announced the new Lancer and Lancer Evolution X (ten), Prototype-S will follow in the footsteps of the much-acclaimed Concept-Sportback show car (2005 Frankfurt) to preview the shape of the forthcoming Lancer Sportback.

When launched later in the year, this 5-door hatchback variant of the new Lancer family will be the most important of all in Europe, representing 70% of the forecasted Lancer volume in the overall region and 80% in the UK. Sporting a powerful metallic orange - similar to the one selected for Lancer Ralliart at the Detroit Auto Show a few weeks ago - Prototype-S will add the convenience of a lift-gate and flexible rear seating to the driving dynamics of the new Lancer range.

It will hit the same unconventional buttons as Lancer Sports Sedan, albeit in a hatchback format, benchmarking the likes of Alfa Romeo with the 156 / 159 Sportwagons (dynamic benchmark) and of Saab with the legendary Saab 900 Turbo Combi-Coupé (aspirational benchmark).