With its groundbreaking design and sophisticated technology, the new Insignia takes Vauxhall's new-found design language to another level. The premium styling of the new five-seater - initially available in hatchback and saloon guise - clearly defines Vauxhall's philosophy of making advanced technology and attractive design affordable.

The Insignia boasts a flowing, powerful silhouette with a coupé-like roofline. The body's sculpted shape is accented by sweeping front and rear light designs and enhanced by a bold radiator grille with a new-look Vauxhall emblem. A distinctive "blade" feature runs from behind the front wheel along the side of the car, further emphasising its taut and rakish lines.

"We've re-defined our design vocabulary," says Mark Adams, Vice President Design, GM Europe. "The Insignia is muscular, but lithe and curvaceous. Our aim was to develop a confident look which reinforced the car's superb driving dynamics, but also one that made it clear that this was a premium product, albeit still at a highly competitive price in its class."

Vauxhall's unique design language spreads into the cabin of the Insignia, bringing new levels of luxury, style and quality. The dashboard's top-pad wraps around from the instrument panel to the door, creating a unique wing-shape and embracing the occupants.

Ambient lighting, radiates a warm luxurious aura. Much emphasis has also been put into the development of the seats, which set the highest standards in ergonomics, comfort and safety. "The Insignia is one of our most ambitious projects to date, and wil be launched at British International Motor Show in London on July 22," says Andy Gilson, Marketing Director, Vauxhall Motors.