THE new Peugeot 107 is set to turn a few heads when it is launched in the UK this month. Available at £6,995 on the road for the Urban three-door and £7,345 for the five-door, and with a host of standard equipment, the new 107 is sure to appeal to discerning young drivers seeking value for money and that crucial wow factor.

The 107 range has been kept simple to allow the car's own unique character to shine through. The 107 Urban comes equipped with a 1.0-litre, three-cylinder petrol engine and a five speed manual gearbox. A 2-tronic, controlled manual gearbox is available as a £500 option. The most bewildering choice facing the buyer will be which of the eight fabulous colours best reflect their own personality.

The list of standard equipment - both in terms of safety and comfort - is highly competitive in this sector and with an insurance group rating of 1E the 107 is sure to impress. Active safety features include anti-locking braking (ABS), electronic brake force distribution (EBFD) and cornering stability control (CSC).

The 107 is fitted with SMART driver and passenger airbags and front side airbags as standard. A range of cost options is also available to tailor the specification of the car to the owner's requirements; these include metallic paint, air conditioning with recirculation and pollen filter, and alloy wheels.