LEXUS has once again topped the JD Power and Associates UK Customer Satisfaction Study, claiming the 2005 Gold Award for an extraordinary fifth successive year. The luxury car brand scored a total of 848 points out of 1,000 in the ownership satisfaction survey, well about the industry average of 786 points. In addition to topping the rankings for overall satisfaction, Lexus was the industry leader in the quality/reliability and vehicle appeal categories.
Lexus' outstanding quality and reliability reputation was once again demonstrated with a score of 923 out of 1,000 in the quality/reliability category. Lexus also dominated the vehicle appeal component of the survey with a score of 870 points out of 1,000, well above the industry average of 792 and 26 ahead of second placed BMW.
The Lexus IS200/300 range was the second highest placed model overall in the survey. The 2005 JD Power survey, presented in conjunction with What Car? magazine, was conducted among drivers of cars registered between September 2002 and August 2003. The results were drawn up from more than 23,000 completed questionnaires from both private owners and company car drivers.
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