NEWPORT city centre has a "once in a generation" opportunity to develop a high quality of life for residents, businesses and visitors, according to a new partnership.

Newport Initiative yesterday launched its two- year business plan aimed at developing and promoting the centre.

Led by city centre manager Susannah Bulpin, the new group involves representatives from the public, private and voluntary sectors working with regeneration company Newport Unlimited.

"We are trying to look at what we can do to get more people into the city centre," explained Ms Bulpin.

Among the ideas under consideration are a summer festival and an extended Christmas programme of activities.

"One of the things we are working on at the moment is some music events.

"We want to get a more family-friendly atmosphere so people will come in on Saturday afternoon and early evening."

The partnership also want to improve communications with all users of the centre.

Nick Fowler, co-director of Speed Music and member of Newport group The Henrees, was upbeat about the city's image.

He said: "I certainly think Newport has become a better place to live, work in and visit and less and less that place in-between Bristol and Cardiff." Andrew Highway, representing the Association of Town Centre Managers, described it as an important day for Newport.

"The city centre has life, has history, has character and that's why it is so important," said Mr Highway.

"You have so many things going for you in Newport and I'm delighted you are establishing a new chapter today."

Councillor Ken Critchley outlined some of the important changes being planned for the city over the next few years.

He said work is to begin this year on a pedestrian and cycle bridge linking the centre with the new waterfront and a landmark shopping area around Kingsway and the Cambrian Centre.