OF all collecting, fine wines may be the hardest subject to get into as a newcomer.

That's the opinion of Stephen Mould who heads up the wine department at Sotheby's in London.

But he also says that wine is growing in popularity as people travel more. "People get around to various countries more than they used to and there's also a greater variety of restaurants available to us these days.

"These factors enable us to try new and different wines so on an awareness level we are getting better as a wine-loving population."

Though bottles of wine often sell for as much as £1,000, Mr Mould says it is often difficult to make a profit on an investment in wine.

"My feeling is that anyone looking to invest in wine should first find out as much information for themselves as possible, because there's no guarantee you'll make money on your investment.

"As well as various wine magazines, two excellent texts to access are Bordeaux by David Peppercorn and Burgundy by Serena Sutcliffe.

"But seek advice from whoever you can on what wines are coming up for auction, which ones are good for keeping, which are good for selling and, of course, which are good for drinking."

Though there are many wines from around the world which prove popular and rare enough to be deemed valuable, Mr Mould says Bordeaux and Burgundy are still the wines collectors look to buy.

"There are a number of reasons Bordeaux will never lose its appeal. Geographically, the gravelled soils and the moderate climate of south west France are perfect for good wine-making.

"The wine also lasts a number of years and gains interesting characteristics with maturity.

"There are wines from California and Australia that have become popular and gained cult status over the last 10 years.

"South Africa also makes fantastic wines but when it comes to the UK market, Bordeaux and Burgundy are still your safest bets." Those looking to break into investing in fine wines can often find it an exclusive circle to break into but Mr mould offers some tips to make the task easier.

"If you get the opportunity to taste a wine before it is sold at an auction, then do so as it will give you an idea of what to look for in the future. "Look out for bargains. Our average lot value might be around £1,000 per case but there are lovely wines often solid for as little as £120 per case. "And don't be afraid to seek advice.

"At Sotheby's we try to stay approachable as well as knowledgable so phone for advice or check our website - www.sotheby's.com - for catalogues and sales information." Mark Choueke