Once owning one of the largest stores in the UK, efforts were transferred to trade so the retail customer can feel the dramatic effects from their bulk buying, the more you buy the less the cost to the customer.

Nicely located in Crwys Road, Cathays, the store literally boomed as the mobile craze caught on.

Today it is the place to call if you want a complete communications package - and this not only applies to mobiles 'phones but also landlines, fax machines and two-way radios, this equally applies to the man or woman-in-the street as do the company's large corporate customers.

At Communications World the management sincerely believe that the customer is the most important part of their business. They have moulded their success around their outstanding customer retention record; They have never dedicated their services to any one network which has helped them to provide a comfortable personal touch giving the customer trustworthy, honest impartial advice.

Communications world seem to constantly put the customer at ease with their straight talking and efficient services, they have delivered a refreshing alternative compared to their sales driven competitors.

A company spokesperson stressed: "Communications World will always put the needs of the customer first. We not only train our staff to offer impartial advice but also ensure they are equipped to deliver effective customer care we wish that we could assist the customer in as many ways as possible, this is why we not only sell phones but we have a reliable repair centre."

Whatever the problem CW staff can help and that's the company's promise.

It's one they have kept so well that customers come back again and again when upgrading or buying a new 'phone.

Communications World also offers a wide array of marketing services, with a team of fully qualified designers and analysts who specialise in advert design, business cards, posters and leaflet printing. The full corporate package is available for any business customer.

BT chairman Sir Christopher Bland told shareholders in Cardiff this week: "Cardiff is a vibrant and fast developing European capital city which had made IT and broadband central to its future economic prosperity."

That's probably not news to Communications World but for them playing an important part as they do in dealing with large corporate clients, the news that during the next five years the percentage of calls made from mobile' phones will rise by 25 per cent will spur them on to even greater success.

It certainly is true that mobile communications are now considered vital to the success of any business. Compared to traditional landlines mobile telephone calls are more successful in reaching the person required. When phoning from one office to another, only one in five calls reach the desired person compared to four in every five calls with mobile 'phones.

The continual increase in the demand for mobile communications has contributed significantly to the welfare of the UK economy - and particularly in Wales.

The UK is one of the most advanced telecommunications markets in Europe and provides the lowest prices for mobile 'phone usage. The introduction of the new third generation (3G) over the next few years will be the key to maintaining the UK's competitive edge.