THAT'S right, on Saturday, July 31, many of Honda's dealerships will be hosting morning events to entertain customers.

We can't guarantee bacon and eggs but we can assure customers a warm and friendly reception with plenty to see and do.

This is the first time Honda has co-ordinated breakfast events in which its 200 strong UK network has been invited to participate but the initiative follows similar successful ventures in other European markets.

"Customers have responded enthusiastically to the timing because many are early risers or have other commitments later in the day," said Honda (UK) dealer marketing manager, Nigel Bobs, who planned the UK 'Breakfast with Honda' campaign. Invitations are being sent to many of the participating dealerships' existing customers owning Honda cars up to four years old.

Honda customers will be able to talk to dealers about FR-V (Honda's exciting new compact MPV which goes on sale in November) and view many of the latest products including the multi-award winning Jazz and Accord models.