IF you are still planning to book a holiday this summer, your mantra should be 'Is it value for money?' While it's great to have discounts, bargain-basement deals often have a downside.

We've all bought a cheap Little Black Dress and found it didn't hang properly and so have never worn it.

Why didn't we buy the carefully cut more expensive version that looked stunning?

It's the same with holidays. Go for the cheaper one and it won't be carefully and professionally put together - how could it be, when it's probably sold at less than cost?

Corners are cut to save money. For example,your hotelier may not be very welcoming because he hasn't been paid properly for his rooms and services.

Do you want to waste your valuable 'leisure time' on something that you don't enjoy 110%?

So remember to check out AITO and AITO specialist travel agents for holidays that you will enjoy - no matter what your taste or budget.

These are holidays crafted by professionals, with an eye on the environment. Just as importantly, these are holidays that give real value for money.

Visit www.aito.co.uk or ring 0870 751 8080 for a copy of AITO's free directory of members.