LAND Rover is pleased to announce the creation of the Land Rover Classic Parts (LRCP) business initiative. Due to the high levels of vehicle retention and customer loyalty found within the Land Rover brand, it is acknowledged that older vehicles within the range require focused support. This initiative is to ensure customer satisfaction and consistent availability of parts, to allow owners to keep their vehicles on the road with the confidence and reliability from using Genuine Land Rover Parts.
Tom Pallister, Director of Customer Service for Land Rover, described this new business initiative as: "An excellent opportunity for us to provide an improved after-market service to a clearly defined and loyal sector of Land Rover consumers."
The Land Rover Classic Parts business unit will manage the purchase, warehousing, distribution and promotion of genuine Land Rover parts for specific older models. From launch in October, the programme will cover:
Range Rover Classic (1970-1994) Discovery Series 1 (1989 to 1994 MY). With the public launch of the programme scheduled for the International Classic Motor show at the NEC, Birmingham on October 22-24, exciting plans are already in place to ensure Land Rover owners see the benefits of this new business focus before the end of 2004.
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