HYUNDAI'S all-new advertising campaign is all set to cause a stir in the marketplace - to reflect the modern, bold attitude the fast growing company now has. The new campaign, which will be seen on poster sites, newspaper advertising and on radio from the start of July, challenges popular preconceptions about the Hyundai brand - and challenges people to look beyond the bonnet badge and see how far Hyundai has come.
Jim Campbell, Hyundai marketing director, said that Hyundai vehicles boast world class reliability levels and quality, as seen in numerous consumer surveys, as well as outstanding value for money, and modern styling.
He added: "In our new approach we looked to our customers and saw they are independent thinkers who see beyond badges - people who want quality, style and value for money first. It seemed completely natural to use this in our advertising approach."
In the last few years Hyundai has introduced the award winning Getz supermini, the stunning Coupe, rugged Terracan and stylish Santa Fe amongst many others. All Hyundais come with the company's pioneering, five year unlimited mileage, fully transferable warranty.
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