RENAULT has launched its first-ever international advertising campaign for Renault F1 Team, running throughout the 2004 Formula One season worldwide and hitting UK TV screens next month during the build up to the British Grand Prix in July. The aim of the campaign is to raise awareness of the Renault brand as well as enforce its unquestionable passion for motor sport.
Although the technological finesse and performance of the Renault F1 Team RS24 car is assured, given the Team's second place overall in the Constructors' Championship and two podium finishes so far this season, the advert chooses to focus on the human element behind the sport.
The audience is invited to 'feel' the passion, tension and emotions of the Renault F1 Team - everyday people and members of the Renault F1 Team pit crew are featured in the advert.
Philippe Talou-Derible, managing director of Renault UK, said: "The first-ever campaign for Renault F1 Team is an extremely exciting step for Renault and I look forward to the ad hitting UK screens throughout June and July in the run-up to the British Grand Prix." To find out more about Renault F1 Team please visit www.renaultf1.com.
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