(PARIS) - Nissan will be unveiling the Qashqai concept car for the first time at this year's Geneva Motor Show. The Qashqai is a compact Crossover with an advanced electronic four-wheel drive system. It reflects Nissan's belief that consumers' tastes are changing to echo their lifestyles which are becoming more active.
Buyers of compact Crossovers will want enough interior space for their family, the ruggedness of a 4x4, as well as the comfort and ease of driving of a traditional passenger car. In addition, buyers increasingly want a vehicle which is distinctive, allowing them to express themselves and to stand out from the crowd.
The concept is the first complete design project to have come from Nissan Design Europe's new facility which opened in London in January 2003 and is now home to over 50 international designers, modellers and support staff. The studio's mission is to design the next generation of Nissan cars for Europe.
With the Qashqai, Nissan has been concentrating on customer segmentation to improve its understanding of the lifestyles and activities of its prospective customers. As a result, Nissan is better able to identify niches which will become market segments in years to come.
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