THE Mazda3 represents a fresh alternative in a crowded and competitive segment that is dominated by volume manufacturers, a segment where customers want more than the standard car. They want an involving drive, quality and durability - attributes that the Mazda3 has in abundance. The outstanding attributes of both hatchback and saloon versions combine to deliver a unique package of sporty exterior design, outstanding dynamic performance, a high level of build quality, a large and flexible interior and one of the segment's best safety packages.

Three petrol Euro IV-complaint engines - a lively 1.4-litre 84ps, a highly balanced 1.6-litre 105ps and a more powerful 2.0-litre 150ps power the hatchback models which go on sale in the UK from January 2004, with the 109ps diesel following in June and a 90ps diesel in March 2005, both with Euro IV-compliant engines. Saloon and Activematic - an electronically controlled four-speed automatic transmission - are also available from June.

The Mazda3 range follows the same naming strategy as the Mazda6 and Mazda2, starting with the Mazda3 S model, with TS TS2 and Sport models completing the line-up. The Mazda3 S entry-level model has an on the road price of £10,650 for the 1.4 yet offers an exceptional level of standard safety and security features such as Anti-lock Braking System (ABS) with Electronic Brake-force Distribution (EBD) and Emergency Brake Assist (EBA) plus front side airbags and a Category One alarm/immobiliser.

The top of the range 2.0-litre Sport model is priced at £15,500 with xenon headlamps, sports trim and body styling kit and interior finishes for a strong sporting look. Additional speakers, 17-inch alloy wheels, front fog lamps, rain sensing wipers, auto lights-on and a back-lit dashboard, first seen on the Mazda RX8 add to the appeal.