A GRAND Day Out, A Close Shave, The Wrong Trousers ... Kangoo-matic? Wallace and Gromit's Oscar hits and most popular films are well known by their adoring public but fans have a surprise in store next time they visit the cinema thanks to Renault.
Throughout the summer, cinema goers all over the UK will see Wallace and Gromit's first ever advert - 'Kangoo-matic' - in which the plasticine pair star alongside the New Renault Kangoo.
True to form Wallace has created another 'cracking contraption' - this time called the 'Kangoo-matic' - in order to perform an MOT-style check-over on the New Renault Kangoo. And true to form Gromit cops the flack and saves the day by being both in the right and the wrong place at the right or wrong time!
The ad starts with the inventor and his faithful pooch doing MOT-style checks on different parts of the car. Gromit is seen polishing the headlamps, only to be blinded as Wallace switches them on. Then, with a sudden gust of wind, Gromit is catapulted over the top of the Kangoo, eventually landing at the foot of the control box of a typical Wallace-designed machine.
Quick as a flash he pulls a lever, the strong breeze stops and the camera pulls back to reveal that everything was taking place in their basement and the wind was from a big fan designed to test the Kangoo's aerodynamics. The car passes its inspection, gets its stamp of approval and rises up 'Thunderbirds-style' from under the driveway into the outside world.
So why did Aardman, the production company responsible for Wallace and Gromit pick Renault for the pair's first add? It's rare that we find a commercial partner that works well with Wallace and Gromit. The Renault script was similar to one of our Cracking Contraptions films, so the creative fit was obvious. If Wallace was to buy a new car, the New Kangoo would be top of his list,' commented Heather Wright of Aardman.
Jonathan Wignall, national advertising manager at Renault UK, said: The new Renault Kangoo is practical, fun and quirky all at the same time - something fans of Wallace and Gromit can relate to and we hope many other potential customers who visit the cinema this summer.'
Fans not planning to get to the cinema over the summer can also see Wallace and Gromit 'Kangoo-matic' on the Kangoo page of the Renault website www.renault.co.uk.
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