Admiral Group is competing for the title of UK ‘National Public Champion’ in this year’s European Business Awards, sponsored by RSM International, as the public vote opens for the first time.

The company, already named as one of the national champions in the internally judged part of the competition, has submitted a video of its company online, giving an in-depth story of their business and its successes. It will now compete against all other country national champions for the public vote. The company with the most votes will be named ‘National Public Champion’ for the UK.

This first phase of the online voting is open until January 2, 2014, giving Admiral Group this time to get as many votes as possible. All the videos for this year’s National Champions can be found at the European Business Awards website: www.businessawardseurope.com.

The second public vote will take place between January 14 and March 25 and the result of this final round of voting is the selection of one overall ‘European Public Champion’ who will be announced and awarded at the Awards Gala event in May 2014.

Adrian Tripp, CEO of the European Business Awards, said: “The public vote is a very important part of the Awards as it gives these entrepreneurial companies another way of showcasing their achievements to a wider audience across Europe. It was a huge success last year, with more than 35,000 votes cast.

“This year’s videos show some of the most successful and sustainable companies in Europe and we hope that anyone interested in business will take some time to watch the videos, either from their own country or from other countries, and then cast their vote.”