Danish retail brand Tiger is expanding its operations in Wales by opening a new 195 sq metre store in Cwmbran, which is set to create 10 new jobs.

The variety store, which sells own-brand Scandinavian design homeware goods, opened its first store in Cardiff in December 2013, with two female entrepreneurs heading up the joint venture partnership.

The new Cwmbran store, located in unit 30 on Gwent Square, sees Kate Methuen-Ley, 38, and Helen Corsi, 33, expand their business operations just seven months after opening the Cardiff store.

Headquartered in Copenhagen, Tiger has been working with Mrs Methuen-Ley and Miss Corsi as official partners of the retail brand since September 2013.

The duo originally came on board as partners of the Tiger brand in Wales, however, the region has recently been expanded and Mrs Methuen-Ley and Miss Corsi will now also roll out Tiger stores across the south west of England.

Kate Methuen-Ley said: “Cwmbran is a very busy town centre and, with more than 170 shops and free parking, it attracts an impressive 18 million visitors to the shopping centre each year, so for us it was a priority location to target.”

Mrs Methuen-Ley and Miss Corsi have secured investment from Finance Wales and have gained further reinvestment from HSBC Bank, which supported the duo to open the Cardiff store.

The Cwmbran deal has been overseen by accountants Graham Paul and the store is set to open in September.

Miss Corsi said: “We have an ambitious growth plan to open at least five stores over the next five years in Wales and the south west, but we’re confident that as long we’re supplying the right products we’ll meet this target. We’re already negotiating retail space for the third Tiger store in Wales, which is set to open later this year, and there are more stores in the pipeline for 2015.”

The Cwmbran store will be the 36th Tiger outlet in the UK,