Liberty Marketing, Wales’ largest digital marketing agency and Google provided delegates at Digital 2015 with two masterclass sessions offering best practice advice on the latest search engine optimisation and pay per click methods.

As a Google Top Tier Agency Partner, a first for a Welsh digital marketing company and one of just a few throughout the UK, Liberty invited Alexia Arrizabalaga, Google's strategic partner manager, to join them at the event and both companies have prepared presentations packed full of great advice, tips and knowledge that attendees of Digital 2015 will be able to take away with them to use in their own online marketing campaigns.

Gareth Morgan, managing director of Liberty Marketing, used his session on Monday to highlight 20 of the most important areas of search engine marketing and how organisations can get higher ROI from Google.

His presentation included best practice advice for common issues that need avoiding to how brands are maximising the impact of their search engine marketing and Pay Per Click campaigns.

Alexia Arrizabalaga will focus her presentation on Tuesday to explain how businesses can drive more traffic to their website exploring the different types of tactics available and provide an overview of each and how to action them effectively.

Liberty Marketing employ a team of nearly 40 marketing professionals in its Cardiff office.

It works with an impressive client list including national and international clients, such as Benefit Cosmetics, University of Hertfordshire and Peacocks and, as has been reported in the media, the company announced plans at the beginning of the year to double the number of employees and increase turnover from £1.5m to £5m over the next three years.