Smyths Toys has announced that the countdown to Christmas is on with its new festive advert.

The toy shop chain unveiled its 2021 Christmas advert today (Friday November 5) as retailers across the country ramp up their festive adverting.

Smyths is the latest brand to reveal its festive campaign, joining the likes of John Lewis, M&S and Sports Direct who have released their adverts over the past few days.

The two-minute advert, titled 'If I were a toy', follows a little boy called Oscar who turns his toys into life-sized friends as he flies over the city park.

As Oscar flies, see your children's favourite toys come to life as he lights up a magical Christmas tree at Smyths Toys Superstores which of course, has Pikachu on top. 

Watch the Smyths 2021 Christmas advert here

Sinead Byrne, Joint Head of Marketing at Smyths Toys, said: “Our favourite guy Oscar is out of the store and exploring with his friends.

"We hope kids spot their favourite toys and it adds a bit of much-needed magic and joy this Christmas!”

In the run-up to Christmas, browse Smyths' winter catalogue to get building those Santa lists. 

And once you're ready to spread some Christmas cheer, use its handy store finder to find your closest one.